VDC attended last week’s 2008 Embedded Systems Conference in San Jose on April 15 and 16. This bulletin presents a summary of the event.

Embedded Systems Conference (ESC) – San Jose 2008

The 2008 Embedded Systems Conference in San Jose marked the event’s 20th anniversary for the conference! As always, we were interested in show attendance and how exhibitors felt about floor traffic and how it met their expectation for quality leads. At best we observed an uneven flow of traffic on the show floor where some booths were crowded and others less so. What’s more important than VDC’s observations are the comments we received from a number of exhibitor meetings at the show. As you might expect, these comments ranged from satisfied to – in some cases – disappointed. VDC also recognized that some exhibitors had scaled down the size of their booths – maybe a sign of uncertain economic times – or maybe a sign of changing attitudes in the types of conferences/shows they attend and invest in – horizontally focused like ESC or vertical/industry focused.